Who needs to act?
A report for studying details and a dashboard for tracking an operation serve different purposes. First define the audience and when they will use the information.
What question needs an answer?
“How are sales doing?” is a starting point. “Which store needs attention, and why?” helps you choose useful comparisons and levels of detail.
What action does it enable?
Connect each indicator with a possible decision and a person responsible. The design should support that conversation, with context and clear sources.
Review my indicators